Themify Ultra review – is this the fastest wordpress theme?

Google SEO and page speed explained simply.

This is really simple so stick with me for less than two minutes, I promise you it’s a great investment of your time…

Every second a person has to wait for your site to load means there is a far greater probability they will just drop off and go back to the Google search results and try the next option. Now you might be thinking ok so I just lost one viewer big deal…

It’s a lot more serious than that though, you just got a small little black mark from Google and if that continues it will kill your SEO, rankings and website traffic.

Recent polls show over 43% of users drop off after waiting for less than 3 seconds!!! So nearly half your users are already gone if it takes more than three seconds for your page to load. This percentage climbs a lot higher with every second it takes over the three second mark.

Again if you want to check your page load speed Google Page Speed Insights is your ultimate tool here.

If your page is taking 5 seconds or longer then you are really shooting yourself and your business in the foot.

Look at it from Googles point of view. 

Think of Google as an information provider that wants to supply the best possible user experiences. Even pretend you are Google for a second and a friend asks you “What’s a good restaurant locally?” you recommend one and they go there bu the food wasn’t great when they were there, which they happen to mention to you later on that week.

Suddenly, you are now less likely to send the next person who asks you to the same spot, now obviously everyone has a bad day so you might send another person there for food but if they too say it was poor then you start recommending another place and this is exactly what Google does. Their ultimate aim is a good user experience so you keep using their search facility.

If your site is slow and the user bounces back quickly (as an unhappy user) it’s a really bad mark for you and you go down the rankings…. Now, when you consider you are already being judged and being punished and nobody has even seen your content that’s kind of crazy isn’t it?

Before anyone has the chance to see what an amazing piece you have written or what amazing products you have they have already gone somewhere else and you got as black mark with Google now too.

As you go down the ranking then less people will view your site and then your content dies… or your products don’t sell and then you have to advertise and spend money there. So before you start spending hundreds on ads a week, month or year just get a good theme and as they say “if you build it (right) they will come”.

I am guessing you are starting to see why site speed and an optimised theme is so incredibly important for you now.

I should also add there are a few more parameters to having a fast website other than just your Theme but that’s going to be explained in another blog post one of these days. Let’s just say for now if have a poor hosting platform then you are going to pay the price with speed again, I use DreamHost and I am very happy with their service.

So is a fast theme enough to get you to page one? 

Probably not, but it certainly won’t be the thing holding you back from getting to page one.

This is the reason I love Themify Ultra and it has become my serious partner in crime for me versus the Internet kind of stuff.

Have a quick look at the Themify Ultra review video below which shows speed tests for Themify Ultra vs Divi vs Elementor vs Astra vs Avada vs Beaver vs OceanWP just to give you an idea of how good this theme is and how it out performs the rest.